Bolter worked with architects Lyons Sleeman Hoare to realise the brand and website creation for Ben’s Yard. This artisan retail village in East Anglia offers a unique collection of 13 boutiques, from food halls to wildflower trails, and year-round events. Each activity or area is represented by a shape or motif within the logo – and sections of this piece of visual poetry form the basis for patterns and decorative elements throughout the site. The brand work allows the ambience and on-site experience to sing, to keep customers coming back for more.