Hedleys

Identity + Packaging

Bolter's artistry in branding this sparkling ginger, citrus and bitters alcohol-free drink is inspired by the origins and flavour of The Original Gunner - a drink served in bars and clubs popular with expats in Hong Kong. The Hedleys branding centres on an illustration of the iconic junk ship, framed by establishment typefaces and motifs inspired by history. The result is an identity that nods to institutional charm and brims with poetry.

Hedleys 'The Spice of Life' drinks packaging by Bolter Design
Close up of the Hedleys 'Gunner' beverage label, designed by Bolter Design
Hedleys logo featuring an iconic 'junk ship' illustration
Hedleys branded posters
Hedleys ' Original Gunner' can design
Hedleys bottle packaging designed by Bolter Design
Hedleys social media templates by Bolter Design