Wolfschmidt Kümmel

Identity + Packaging

Honouring the rich heritage and unique character of the original Wolfschmidt Kümmel label while reimagining it for a broader, more contemporary audience. We celebrated the iconic design by retaining key motifs, but refined the flow of information and introduced a bold signature red.

The result is a brand that blends tradition with modern cocktail culture, capturing the timeless allure of Wolfschmidt Kümmel while commanding the attention of today’s discerning drinkers.

Wolfschmidt Kummel bottle with champagne coupe glasses
Rotating close up of the Wolfschmidt Kummel cap label, designed by Bolter Design
Wolfschmidt Kummel bottle, designed by Bolter Design
A person holding a Wolfschmidt Kummel bottle with champagne coupe glasses, at a bar
Detailed close up of the Wolfschmidt Kummel bottle label, designed by Bolter Design
Close up image of the Wolfschmidt Kummel bottle label, designed by Bolter Design
A Wolfschmidt Kummel cocktail set on a wooden box with wooden dice in the background