Wolfschmidt Kümmel
Identity + Packaging
Honouring the rich heritage and unique character of the original Wolfschmidt Kümmel label while reimagining it for a broader, more contemporary audience. We celebrated the iconic design by retaining key motifs, but refined the flow of information and introduced a bold signature red.
The result is a brand that blends tradition with modern cocktail culture, capturing the timeless allure of Wolfschmidt Kümmel while commanding the attention of today’s discerning drinkers.