For this exciting project, our goal was to honour the heritage and distinctive character of the original Wolfschmidt Kümmel label while reworking it to appeal to a broader, more contemporary audience. We celebrate the original design associated with this iconic drink, but with a fresh perspective. By retaining familiar motifs, restructuring the flow of information, and introducing a signature red, we’ve crafted a brand that seamlessly merges heritage with modern cocktail culture—while preserving the allure of Wolfschmidt Kümmel.