Pakenham is a new unisex watchmaker synonymous with sustainable luxury. Bolter's branding is inspired by the geometry and artistry of a clock face; finely detailed yet simple and impactful at a glance. The logo is poetic in representing time as both cherished and continuous, gently reinforcing the brand promise. Serifs on the custom typeface lend the Pakenham wordmark heritage while elegant curves weave in a contemporary aesthetic.